PRIVACY POLICY
14th May 2026
1. Introduction
Welcome to Sewclothing ("we", "us", or "our"). We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website at Sewclothing.co.uk (the "Website"). Please read this policy carefully.
If you have any questions about this policy or our data practices, please contact us using the details set out in Section 10.
2. Who We Are (Data Controller)
Sewclothing is the data controller responsible for your personal data.
Registered address: 3 Birdie Close, Kibworth Beauchamp, Leicestershire, LE8 0PW.
Contact email: Lisa.sewclothing@gmail.com
3. What Personal Data We Collect
3.1 Data Collected Automatically via Google Analytics
When you visit our Website, we use Google Analytics, a web analytics service provided by Google LLC ("Google"), to automatically collect certain information about your visit. This includes:
• IP address (anonymised by default)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• General geographic location (country/city level, derived from IP)
• Device type (desktop, mobile, tablet)
• Session duration and bounce rate
• User interactions such as clicks and scroll depth (if configured)
This data is collected using cookies placed on your device. Please see Section 7 (Cookies) for more information.
3.2 Data You Provide Voluntarily
We may also collect personal data that you provide directly to us, such as:
• Name and email address (e.g. via a contact form or newsletter sign-up)
• Any other information you choose to submit
4. Legal Basis for Processing
We process your personal data on the following legal grounds under the UK GDPR:
• Consent (Article 6(1)(a)): Where you have given us clear consent to use cookies for analytics purposes. You may withdraw your consent at any time via our cookie settings.
• Legitimate Interests (Article 6(1)(f)): We have a legitimate interest in understanding how visitors use our Website so we can improve its content and functionality. We have balanced this interest against your rights and have determined that the use of anonymised analytics data is proportionate.
• Legal Obligation (Article 6(1)(c)): Where we are required to process data to comply with a legal obligation.
5. How We Use Your Data
We use the data collected (including through Google Analytics) for the following purposes:
• To analyse how visitors use our Website and identify areas for improvement
• To monitor Website performance and fix technical issues
• To understand traffic sources and user behaviour in aggregate
• To respond to your enquiries if you contact us
• To send you communications you have opted in to (e.g. newsletters)
• To comply with our legal obligations
6. Google Analytics and Data Sharing
We use Google Analytics (Universal Analytics / GA4) to collect and analyse usage data. Google may process your data on our behalf as a data processor.
6.1 Google's Role
Google LLC is certified under the EU-US Data Privacy Framework and the UK Extension, providing an adequate level of protection for transfers of personal data to the United States. For more information on how Google processes data, please see Google's Privacy Policy at https://policies.google.com/privacy.
6.2 IP Anonymisation
We have enabled IP anonymisation in Google Analytics. This means the last part of your IP address is masked before any data is stored or processed, reducing the ability to identify individual users.
6.3 Data Retention in Google Analytics
We have configured Google Analytics to retain user-level and event-level data for 14 months. Aggregate data is retained indefinitely.
6.4 Opting Out of Google Analytics
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
You can also manage your preferences through our cookie consent tool (see Section 7).
7. Cookies
Our Website uses cookies to enable Google Analytics and other features. Cookies are small text files placed on your device.
7.1 Cookies Used by Google Analytics
The following cookies may be set by Google Analytics:
• _ga — Distinguishes unique users. Expires after 2 years.
• ga[ID] — Maintains session state (GA4). Expires after 2 years.
• _gid — Distinguishes users. Expires after 24 hours.
• gat / gat_UA-XXXXXX — Used to throttle request rate. Expires after 1 minute.
7.2 Your Cookie Choices
When you first visit our Website, you will be presented with a cookie banner asking for your consent to place non-essential cookies (including Google Analytics cookies). You can:
• Accept all cookies
• Reject non-essential cookies
• Manage your preferences at any time via [your cookie settings link/button]
Rejecting analytics cookies will not affect your ability to use the Website, but we will be unable to improve it based on your usage data.
8. How Long We Keep Your Data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
• Google Analytics data: As configured in our Google Analytics account (see Section 6.3)
• Contact form enquiries: [e.g. 12 months after our correspondence concludes]
• Newsletter subscribers: Until you unsubscribe or request deletion
9. Your Rights Under UK GDPR
Under the UK GDPR, you have the following rights regarding your personal data:
• Right to access — You can request a copy of the personal data we hold about you.
• Right to rectification — You can ask us to correct inaccurate or incomplete data.
• Right to erasure — You can ask us to delete your personal data in certain circumstances ("the right to be forgotten").
• Right to restrict processing — You can ask us to suspend processing of your data in certain scenarios.
• Right to data portability — You can request your data in a structured, machine-readable format.
• Right to object — You can object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent — Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
• Right to lodge a complaint — You have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
To exercise any of these rights, please contact us at Lisa.sewclothing@gmail.com. We will respond within one month of receiving your request.
10. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies. This Privacy Policy applies only to our Website.
11. Children's Privacy
Our Website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will indicate the date of the most recent update at the top of this page. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Sewclothing
3 Birdie Close, Kibworth Beauchamp, Leiceistershire, LE8 0PW.
Email: Lisa.sewclothing@gmail.com
Telephone: +44 7443221068